60
all stars whey protein
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible€40.00avg listing price — sweet spot $15–$100
Price range
Great€9.39–€85.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,953.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay€185K€185K/yr · 340K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale