46
ätherische öle roll on
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great404.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.58avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay€7.49–€17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Market size
Bad€36K€36K/yr · 59K searches