35
zike
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great356.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great€90.14avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€20.33–€200.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€42K€42K/yr · 25K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Signals High Price