36
wd elements
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good€152.09avg listing price — sweet spot $15–$100
Market size
Good€395K€395K/yr · 243K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€27.67–€376.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad87,303.94avg incumbent reviews — the moat a new listing must climb
Signals High Price