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surface pro 11 tastatur
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great138.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great€68.79avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay€36.77–€203.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€115K€115K/yr · 40K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate