45
surface pen
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€36.27avg listing price — sweet spot $15–$100
Price range
Incredible€15.23–€82.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,443.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay€165K€165K/yr · 71K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-32.2%90-day search growth — must beat 0% to launch