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rog ally
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great157.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good€694K€694K/yr · 334K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Returns
Bad9.9%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€561.45avg listing price — sweet spot $15–$100
Price range
Bad€320.31–€776.98cheapest to priciest tracked listing — scored on the share inside $15–$100