40
numpad
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€28.08avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good609.67avg incumbent reviews — the moat a new listing must climb
Price range
Good€7.09–€126.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€100K€100K/yr · 119K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-31.2%90-day search growth — must beat 0% to launch