26
magic keyboard ipad pro 12.9
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great366.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good€123.17avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad7.0%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€73.99–€283.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€31K€31K/yr · 25K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch