45
keystone
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€15.89avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good€2.07–€41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good938.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay€181K€181K/yr · 187K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch