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50

ipad stift

Worth a look

Shows a sweet-spot price point ($21.58 avg), but soft demand (-28.6% this quarter) keeps it on the watch list.

Market size 89Growth 11Conversion 70Competition 24Returns 51Price range 88Avg price 91Brand share 53Review moat 23Quality gap 40

Avg price

Great€21.58

avg listing price — sweet spot $15–$100

Market size

Great€1.7M

€1.7M/yr · 1.2M searches

Price range

Great€6.45–€99.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Good3.0%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad7,585.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch