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54

hp 304 xl

Worth a look

Shows low returns (0.5%), but a deep review moat (15,871 avg reviews) keeps it on the watch list.

Market size 28Growth 86Conversion 63Competition 24Returns 97Price range 86Avg price 92Brand share 31Review moat 19Quality gap 47

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€21.85

avg listing price — sweet spot $15–$100

Growth

Great+86.6%

90-day search growth — must beat 0% to launch

Price range

Great€13.11–€29.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€124K

€124K/yr · 103K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad15,871.29

avg incumbent reviews — the moat a new listing must climb

Search terms