39
firewall
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great120.55avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay€235.49avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€96K€96K/yr · 120K searches
Price range
Bad€42.44–€443.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale