34
eero
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great173.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay€226.11avg listing price — sweet spot $15–$100
Market size
Okay€156K€156K/yr · 53K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate
Price range
Bad€38.46–€548.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand