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Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€75.74avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,903.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay€11.53–€242.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€153K€153K/yr · 88K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-25.3%90-day search growth — must beat 0% to launch