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clarifying shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great€12.91–€37.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€18.58avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,247.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay€126K€126K/yr · 106K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand