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canon 551
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible€27.92avg listing price — sweet spot $15–$100
Price range
Great€10.29–€63.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,414.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Market size
Bad€65K€65K/yr · 8K searches
Brand share
Bad98%top-5 brand share — brand-locked demand