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black hair shampoo
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.60avg listing price — sweet spot $15–$100
Review moat
Okay1,739.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay€175K€175K/yr · 184K searches
Price range
Okay€7.20–€18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand