50
4k
Worth a lookShows a sweet-spot price point ($70.55 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Great€70.55avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€636K€636K/yr · 2.3M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,452.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Price range
Bad€5.56–€668.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale