45
21 zoll
Skip itPricing outside the sweet spot ($522.34 avg) — this niche doesn't clear our bar today.
Review moat
Incredible98.4avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay€151K€151K/yr · 121K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad€522.34avg listing price — sweet spot $15–$100
Price range
Bad€230.85–€1045.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price