44
zirkel
Skip itPrices mostly outside the sweet spot ($3.77–$14.04) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good€656K€656K/yr · 984K searches
Review moat
Good1,097.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€8.82avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad€3.77–€14.04cheapest to priciest tracked listing — scored on the share inside $15–$100