47
world of warcraft
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€38.55avg listing price — sweet spot $15–$100
Review moat
Great211.33avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay€9.61–€251.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€150K€150K/yr · 470K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand