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woody
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good€13.98avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good€343K€343K/yr · 465K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.50–€24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,695.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand