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whiteboard schwamm
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,720.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€114K€114K/yr · 104K searches
Avg price
Bad€6.63avg listing price — sweet spot $15–$100
Price range
Bad€0.79–€16.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.1%90-day search growth — must beat 0% to launch