50
whiteboard folie
Worth a lookShows low returns (1.3%), but soft demand (-41.9% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€19.73avg listing price — sweet spot $15–$100
Price range
Great€4.82–€75.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good526.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad€71K€71K/yr · 106K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand