42
wandkalender 2024
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great438.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.08avg listing price — sweet spot $15–$100
Price range
Good€3.45–€135.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad€7K€7K/yr · 16K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch