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Worth a lookShows low returns (0.6%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good698avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.18–€23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€137K€137K/yr · 199K searches
Avg price
Okay€8.98avg listing price — sweet spot $15–$100
Growth
Bad-17.3%90-day search growth — must beat 0% to launch