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vision board
Skip itSoft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.73avg listing price — sweet spot $15–$100
Price range
Great€9.13–€38.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good569avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad€82K€82K/yr · 222K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier