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Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Great€905K€905K/yr · 1.4M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.26–€21.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.18avg listing price — sweet spot $15–$100
Review moat
Bad16,209.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch