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textmarker pastell
Skip itSoft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay€115K€115K/yr · 232K searches
Avg price
Bad€7.72avg listing price — sweet spot $15–$100
Price range
Bad€2.21–€18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad16,915.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.9%90-day search growth — must beat 0% to launch