40
stempel
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good€13.13avg listing price — sweet spot $15–$100
Price range
Good€5.63–€25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,580.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay€158K€158K/yr · 1.1M searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale