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spirograph
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good695.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€13.64avg listing price — sweet spot $15–$100
Price range
Good€5.85–€27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay€101K€101K/yr · 176K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch