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sketchbook
Skip itSoft demand (-20.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,251.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€227K€227K/yr · 690K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.84avg listing price — sweet spot $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Price range
Bad€2.53–€17.20cheapest to priciest tracked listing — scored on the share inside $15–$100