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schulplaner 2023 2024
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great247.65avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Price range
Okay€2.43–€20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€66K€66K/yr · 492K searches
Avg price
Bad€6.24avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals Out of Stock