56
schrumpffolie
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Review moat
Great330.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good€559K€559K/yr · 800K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Price range
Bad€7.51–€16.24cheapest to priciest tracked listing — scored on the share inside $15–$100