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schreibtischunterlage
Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good€428K€428K/yr · 2.8M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.11avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,098.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad€6.03–€16.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.0%90-day search growth — must beat 0% to launch