53
schreibmappe a4
Worth a lookShows a sweet-spot price point ($20.72 avg), but soft demand (-28.4% this quarter) keeps it on the watch list.
Avg price
Great€20.72avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great€10.90–€32.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good728.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay€228K€228K/yr · 513K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.4%90-day search growth — must beat 0% to launch