50
schlüsselband
Worth a lookShows low returns (1.2%), but pricing outside the sweet spot ($8.04 avg) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good€277K€277K/yr · 1.7M searches
Review moat
Okay1,773.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.43–€19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.04avg listing price — sweet spot $15–$100