46
scheren set
Skip itPrices mostly outside the sweet spot ($3.24–$17.93) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay€217K€217K/yr · 157K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Okay€8.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,930.21avg incumbent reviews — the moat a new listing must climb
Price range
Bad€3.24–€17.93cheapest to priciest tracked listing — scored on the share inside $15–$100