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register a-z
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great281.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay€155K€155K/yr · 103K searches
Price range
Okay€2.35–€21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.26avg listing price — sweet spot $15–$100
Growth
Bad-50.8%90-day search growth — must beat 0% to launch