41
register 1-12
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Good779.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.89avg listing price — sweet spot $15–$100
Price range
Bad€1.64–€16.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€16K€16K/yr · 14K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch