55
radierbarer kugelschreiber
Worth a lookShows low returns (0.4%), but soft demand (-31.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good€477K€477K/yr · 1.3M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,107.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.26–€24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.59avg listing price — sweet spot $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch