45
pultordner
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great419.44avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Price range
Good€3.30–€28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.17avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€50K€50K/yr · 61K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand