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post it
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great€949K€949K/yr · 1.2M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,190.49avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay€1.58–€23.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.97avg listing price — sweet spot $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch