39
passwort buch
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good€5.70–€41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good565.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.33avg listing price — sweet spot $15–$100
Market size
Bad€81K€81K/yr · 347K searches
Growth
Bad-37.3%90-day search growth — must beat 0% to launch