63
papiertüten
Launch itA $872K/yr market growing +0.7% this quarter with returns at 0.9% — clears our launch bar.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great€872K€872K/yr · 2.5M searches
Review moat
Good538.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay€3.39–€25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.17avg listing price — sweet spot $15–$100