63
papiertüten mit henkel
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great433.62avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.40–€42.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.00avg listing price — sweet spot $15–$100
Market size
Good€354K€354K/yr · 458K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality