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papierrolle
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.06avg listing price — sweet spot $15–$100
Price range
Good€2.48–€33.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,725.59avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€110K€110K/yr · 112K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch