55
packpapier
Worth a lookShows low returns (0.6%), but soft demand (-18.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good967.89avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.21–€31.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good€278K€278K/yr · 337K searches
Avg price
Okay€10.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch