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ordner weiß
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€19.74avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Great€3.29–€49.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,231.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay€200K€200K/yr · 141K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.6%90-day search growth — must beat 0% to launch